Sponsorship Deadlines

Advertisement & Sponsor Deadlines

Below you will find a high-level overview of due dates and information you might need to know about AHF’s sponsorship and advertising/marketing deadlines. Below are relevant points of contact for any questions or deliverables.


Booth Selection: Booth selection will take place in late spring 2022. A member of our staff will be in touch once a formal date and more information has been announced. The selection order will be based on sponsorship level and payment date within each level. 

Review the 2022 Prospectus or the Media Kit below.

Quick Links: Specific information by sponsorship level

Please note
: AHF staff will reach out at least 3-4 times to request marketing collateral or responses for deliverables from your identified contact(s). If you do not respond on time, you may jeopardize your opportunity to be included. Please mark down the deadlines below in your calendar.

Annual Benefits Deadline(s)/Details

AHF Business Partner Memberships

Provide AHF staff with the names of individuals to receive membership upon confirmation of sponsorship.

Operator Mailing/Email List

Each sponsorship level has access to a set number of lists. Notify staff of your preferred delivery date: 

  • Q1 List: April Delivery
  • Q2 List: July Delivery
  • Q3 List: October Delivery
  • Q4 List: January Delivery

You may also request specific or unique delivery dates by emailing AHF staff.

Business Partner Directory Listing

Sponsorship payment & category selections must be received by March 31st for spring directory listing. Complete the full survey.

SO In The Know Banner Ad

Select from one of the 12 months from January to December. Ads are due by the 15th of each month.

AHF Website Sidebar Ad

Provide advertisement immediately upon confirmed sponsorship to [email protected] The ad begins in January each year.

AHF Webinar Branding

Logo will be shown (non-exclusive) as a sponsor of the webinar. AHF will include you in marketing emails and mention you at the beginning of the webinar as a sponsor. Select from the following webinar options.

  • January – Succession Planning OR Tech/Innovation (TBD)
  • February – Financial Literacy Pt. 1
  • April – Financial Literacy Pt. 2
  • June – Financial Literacy Pt. 3
  • October – Emergency Preparedness
  • December – Addressing Waste

Ad(s) in S.O. Connected Magazine

Select from the following issues. AHF has limitations on how many ads we can place per issue, select as soon as possible:

  • Spring Issue – AHF Resource Guide/Tool Kit (Ad Due Feb. 1)
  • Summer Issue – Exploring Special Patient/Resident Populations (Ad due May 1)
  • Fall Issue – Emergency Preparedness (Ad Due Aug. 1)
  • Winter Issue – Addressing Waste in Healthcare and Senior Dining (Ad Due Dec. 1)
Conference Benefits Deadline(s)/Details

Registration Passes

Registration will open in March to all attendees, including business partners. Sponsors will receive one-time use coupon codes to redeem their complimentary passes. Additional passes can then be purchased at your discretion. Registration will be streamlined through the main registration portal this year, not the booth portal as it was last year. Each of your staff can individually manage their registrations.

Pre/Post Attendee Lists

Send 1 piece of mailed or emailed collateral per list. Sent at least 2 weeks before and after the conference as an excel file.

Booth Selection

Selection typically takes place in late spring. Selection is done by sponsorship level & date of payment. AHF will provide shipping labels for product mailings and instructions for storage.


Event Sponsorship Selection

Platinum sponsors can select from the following events. Selection will take place during booth selection, please have your preferences ready for that discussion. First come first serve based on booth selection order.

  • Opening Keynote – (Exclusive)
  • Morning Keynote –  (Exclusive)
  • Closing Keynote –  (Exclusive)
  • Other major General Sessions – (Exclusive)
  • Celebrate AHF – (Non-exclusive)

Product Placement or BP Directory Listing

Product placements will be into the main meals during the conference. AHF will outline meals and allow selection during booth selection. The final deadline for notification to AHF is typically April 30th (subject to change). Products must be mailed to the hotel within AHF’s provided timeline. Timeline will be provided during booth selection. AHF will provide shipping labels.

Tote Bag Insert

Placement of an item into operator registration bags. Inserts can be at your discretion. Examples: Promotional items, clothing, product sample, advertisement, gift with company branding, etc. Inserts should be identified and shipped to the hotel no later than July 22nd. AHF must approve prior to shipping.

Leads Scanning Licence(s)

AHF will distribute instructions and access to your scanning app at least 2 weeks before the event. Additional licenses can be purchased for $155 each. 

Mobile App Push Notification

Notifications can include up to 140 characters. The text is at your discretion. Push notifications are sent as a notification directly to the mobile phones of attendees urging them to take an action. Must notify AHF of text to push by July 22nd.

Logo Branding 

AHF will utilize your logo and provided a hyperlink in all applicable locations based on your sponsorship level. Must provide a high-resolution logo in .JPEG .PNG AND .EPS format upon sponsorship sign-up. Website listings will begin in January annually.